Also, according to some experts, over 85% of the market valuation of the S&P 500 is represented by intangible assets. Other evidence of the power of intellectual property includes:

• Ernst & Young reports that patent licensing alone should soar from the $110 billion it generated in revenue in 2000 to $500 billion by 2015.
• Qualcomm has generated as much as $430 million in licensing revenue in recent quarters while IBM earns more than $1 billion annually licensing its IP.

However, failing to manage intellectual property can be fatal. The Harvard Business Review concluded that more than $1 trillion annually is wasted in patent assets. Patents can be invalidated, injunctions on revenue-generating products can be granted, and patent litigation can endure for years and cost tens of millions of dollars. Recent examples of patent litigation include:

• Microsoft vs. Alcatel-Lucent - $1.5 billion
• Verizon vs. Vonage - $58 million
• Michelson vs. Medtronic - $1.35 billion
• Medinol vs. Boston Scientific - $750 million
• NTP vs. RIM - $612.5 million
• EOLAS vs. Microsoft - $520 million
• Paragon vs. Weyerhaeuser - $480 million
• @Home vs. AT&T - $340 million

The effective use of IP requires you to know how to inventory your IP. After taking effective inventory, you must be able to determine which IP assets should be licensed, sold, retained, spun-off, borrowed against, pooled and securitized.Don’t miss this unique opportunity to listen to world-renowned authorities discuss a multitude of methods for deriving value from intellectual assets. Be sure to hear the best strategies for managing and monetizing your patent portfolio. Learn how to transform your company’s IP portfolio from a dormant asset into a dynamic asset.

Intellectual Property is a Primary Driver of Corporate Value and is Corporate America’s Achilles Heel

Dear Colleague,

The Federal Reserve recently reported that American businesses now spend as much on developing and purchasing intangibles as they do on their equipment, plants, real estate and other physical assets. By another recent and rigorous calculation, America's total stock of intellectual property today is worth about $5.5 trillion, equivalent to about 45 percent of our gross domestic product and greater than the GDP of any other nation. The ability to introduce innovative products, to secure better production methods, to become the sole provider of particular merchandise all emanates from securing intellectual property rights.

Most institutional investors and corporate managers respect intellectual property as a legal construct. However, both Wall Street and Corporate America have failed to appreciate the value generating ability of IP. Thus, Corporate America has neglected to actively manage its IP portfolio and professional investors have been remiss in trying to assess the value of IP resident in the companies in which they invest.

Savvy business and portfolio managers are beginning to appreciate the fact that IP is more than a legal claim on ingenuity. IP is becoming a revenue producing asset, a crucial ingredient in enhancing corporate brand equity and a weapon to attack competitors. However, IP portfolios may be devalued by reverse engineering and patent expirations. Also, asserting rights to IP is often a necessary, albeit dangerous, proposition as such assertions can boomerang in viscous countersuits.

Don’t miss this unique opportunity to listen to leading IP professionals discuss best practices for managing intellectual property in terms of deriving shareholder value and in terms of using IP as a strategic weapon.

I look forward to meeting you in Palo Alto, California on March 24, 2009.

David Wanetick
Managing Director
IncreMental Advantage & The Business Development Academy

• How to evaluate licensing partners
• How to transfer technology and know-how
• How to partner with Chinese research entities
• How to file for patent protection
• How to mitigate the risks of patent infringement
• How to seek remedies for infringers

• Distinguishing between IP rights and assets
• Why assets need to be conveyed and when
• Target audiences for IP information (by type of company and industry)
• Case histories (Intel Inside® Teflon®)
• What Wall Street thinks about IP
• IP’s role in investor relations, brand equity and company reputation
• How to tame the IP beast, or what makes IP so difficult to explain
• How much information is “too much”
• What various constituencies need to know and do not need to know
• Simplifying complex assets (for non-technical audiences)
• Trends in IP communications (Microsoft’s in-house IP communications manager)
• Patent litigation, what to share, when and with whom
• Shaping audiences’ perception of an innovative and “IP smart” company