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Internet searching, advertising, and purchasing alike are all surging. A glance at the data tells the story. In February 2007 alone, 6.9 billion Internet searches were conducted worldwide, a 19% increase over the same period in 2006. Online consumer, non-travel spending at U.S. sites reached $102 billion in 2006, a 24% jump from $82.3 billion in 2005. Companies are looking to get a piece of the expanding E-commerce pie, and to build brand awareness among the ever-growing Internet audience.
Companies seek to draw many Internet surfers to their websites from search engines. In order to do so, however, businesses must ensure that their websites come up first, or at least on the first page, when consumers type words related to their industry into the two biggest search engines, Google and Yahoo!. Search Engine Optimization -- the process of making a site “search engine-friendly” — is probably the most important aspect of Internet marketing.
At the end of the day, company web sites (and the Internet overall) have become an integral part of any solid business plan. It may be the first view visitors have of a business. Businesses, large and small, therefore should update and maintain their websites regularly so visitors will want to revisit and be a steady supply of repeat (and new) business.
IncreMental Advantage has spoken with some of the most revered experts in the field of Search Engine Technology and Marketing to bring you the most important information that website developers, publishers, and search engine technology companies alike will find informative as well as applicable.
Featured Interviewees:
The report includes interviews with senior executives from leading and innovative companies such as:7Search.com ABCSearch.com Acxiom Corp. Adgooroo Best of the Web Beyond ROI - Blogvertise
Bruce Clay Inc. CPX Interactive Engine Ready Inc. Hispanoclick Hot Banana Software Infuse Creative Kelley, Drye and Warren LLP Key Relevance Overdrive Interactive Searching for Profit Unica Corporation
For more information on this, or any report, please contact
Scott Pearlman at 609-919-1895 ext. 111 or email spearlman@incrementaladvantage.com.
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