Report Overview:

Many people look at franchising as a way to be their own boss and freedom from the restrictions of corporate life. However, most do not have a clear understanding of what goes into running a franchise or the rigorous selection and startup processes. Aimed at new franchise purchasers, this report addresses key issues such as how to select a franchise, as well as what franchisees need to know once they have applied. The report includes a variety of industries in the franchising world and interviews with some of the top executives in those industries. The report offers the opportunity for these company executives to speak directly to the people who are looking to purchase a franchise, and it helps them communicate to potential franchisees exactly what they are looking for.

Featured Interviewees:

This report features interviews with leading authorities and executives from franchises and associations such as:

• Matthew Shay, President, International Franchise Association

• Jeff Snyder, Regional Co-Owner, Re/Max of New Jersey

• Mitchell Moore, Director of Business Development, Nestle Toll House Cafe

• Brig Sorber, President, Two Men and a Truck

• Ted Beamen, Vice President Business Development, Boston Pizza Restaurants L.P.

• Jon D. Kennedy, Senior V.P. of Franchise Development, AmericInn International, LLC

Some of the issues discussed include:

• Franchisee financial commitment

• Training provided by franchisor

• Territory exclusivity

• Marketing budgets

• Assessing litigation between franchisee and franchisor

• Real estate management issues

• Control of franchisees by franchisor

• Freedom to choose vendors

• Calculation of royalties

• Negotiating royalties

• Dispute resolution

• Exiting the franchise / liquidity options