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Seminar Overview When should you make decisions based on your gut instinct? When are decisions better made by tapping into collective intelligence? When should you appeal to customers’ rationality? Under which scenarios can revenues be boosted by appealing to clients’ irrationality?
How can you get your customers to ensure that your employees don’t steal from you? How can you affect customer perceptions of your product? What are the dangers of micro-incentivizing your employees? How can you detect the presence of “bubble mentality”? How can you influence the decisions that your superiors will make?
In addressing these and other critical questions, this course will discuss a large body of recent research in the fields of economics, sociology, psychology, human behavior, probability, randomness and the workings of the brain. Among the issues to be discussed are: - Fundamental Attribution Error
- First Decision Effect
- Availability Bias
- Flat Rate Bias
- Arbitrary Coherence
- The Endowment Effect
- Tournament Theory
- Information Cascades
- Theory of Reflexivity
- Gambler’s Fallacy
- Confirmation Bias
- Normal Accident Theory
This course will help your decision making in terms of: - Pricing for success
- Managing people
- Compensating employees
- Screening potential hires
- Conducting market research
- Product positioning
- Detecting fraud and dishonesty
David Wanetick is a Managing Director at IncreMental Advantage, a research boutique based in Princeton, NJ. Representatives from more than 850 Fortune 1000 companies have participated in programs produced by IncreMental Advantage. David is the author of three books that have achieved world-wide acclaim, the most recent of which is The Power of Incremental Advantage: How Incremental Improvements Produce Dramatically Disproportionate Results. He has been a guest on CNBC, Bloomberg and CNNfn and has been quoted in the Wall Street Journal, Barrons, Investor’s Business Daily, Boards & Directors, and many other newspapers, blogs and magazines throughout the United States. He speaks about issues of Leadership, Strategic Planning, Financial Modeling, Negotiations, and IP Valuation before many organizations and corporations. He has lectured all over the United States, in Canada, Singapore, Kuwait, Malaysia, Hong Kong and Israel.
*This course is also offered on a custom basis. The content can be customized to meet your company's specific needs and it can be delivered exclusively to your employees at your offices.
For further information, please contact Neomi Barazani at 609-919-1895 ext. 100 or neomi@incrementaladvantage.com .
Seminar Schedule Seminar Length: Approx. 3.5 hours
Time: 8:30 AM - 12:00 PM
New York, NY - December 9, 2010 - Location:
Time: 8:30 AM - 12:00 PM
Webinar - December 21, 2010
Time: 8:30 AM - 12:00 PM (EST)Webinars: This rate is for one participant. Distribution of login information is prohibited. Site licenses for up to five participants are available for $1,795. To arrange a site license, please contact Neomi Barazani at 609-919-1895 ext. 100 or neomi@incrementaladvantage.com
Register online or by contacting Registration / Membership Coordinator, at 609-919-1895 ext. 100 or neomi@incrementaladvantage.com Requests to cancel your registration must be made in writing one month before the date of the seminar.
Your refund will reflect a $95 processing fee.
No refunds will be granted within one month of the course for which you are enrolled.
You may send a substitute for an additional $55 processing fee.
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